As Videographers we shoot many and varied stories. It is important that the way we shoot is relevant to who our audience is and what the message is that we are trying to convey to them.
Are we taking the shots that will get our message across or are we just taking shots to show how good we can shoot.
If you are shooting a music clip you may be able to push the boundaries of your creative ability but for Television shows and Corporate style videos the shooting needs to be much more structured.
Something to keep in mind.
“The camera should never get in the way of the story “
Some people like the shaky camera look to their footage but many viewers are distracted by the continual effort needed to focus on the story. You will lose those viewers from your story.
Cutaways are extremely important to manipulate time and shorten how long it takes to do something in your scene. They can also cover jumpcuts so always be looking for some sort of cutaways to tell your story.
A shot commonly used to do this and is always handy to get is a head and shoulders shot of the person doing the action. Have them looking at what they are doing but exclude what they are doing from the shot. This shot is excellent for covering a jump cut or shortening the time that it takes to do something.
Close-ups tell us the detail of the story, and help the editor to make it visually interesting.
If you are shooting a close up of some action that you have seen in your wide or mid shot, watch to make sure that the action, and what is in the background, is the same in both shots. This way the editor can cut from one shot to the other at some point during the action and the edit will be very smooth.
Shooting enough footage or coverage is vital for the editor to be able to cut a good story from your footage. He can then add his creative input and not be trying to make up for poor or inadequate shooting. Unless it is for effect most editors hate using a shot more than once and they won’t be happy if your lack of shots forces them to reuse shots.
Keep varying your shots between Wide shots, Mid shots, Close-ups and Cutaways and you will have a good chance to be able to cut a story that flows. Many new videographers just let the camera roll and roll and roll and the footage is very difficult to cut to make it look professional.
Take every opportunity to shoot a variety of shots in your footage and your skills will increase quickly.
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